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Eureka Forbes Logo: Discover the Benefits and Features of the Products and Services Offered by the Company

Eureka Forbes Logo Download: A Guide for Brand Lovers

Eureka Forbes is a leading health and hygiene brand in India that provides water purifiers, vacuum cleaners, air purifiers, security solutions, and other home appliances. Founded in 1982 as a joint venture between Tata Group and Electrolux, Eureka Forbes has grown to become a multi-product, multi-channel organization with a presence in over 800 cities and towns across the country. Eureka Forbes has been a pioneer and trendsetter in direct sales in India and is one of the largest direct-selling companies in the world today.

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The logo of Eureka Forbes is one of the most recognizable symbols of the brand. It reflects the company's vision, mission, and philosophy of being a "friend for life" to its customers. In this article, we will explore the history, design, usage, and download options of the Eureka Forbes logo.

Logo History

The Eureka Forbes logo has undergone several changes over the years to keep up with the changing times and customer preferences. The original logo featured a stylized letter "E" in blue with a red dot above it, representing a water drop. The word "Eureka" was written below it in a serif font, while "Forbes" was written in a sans-serif font next to it. This logo was used from 1982 to 1996.

In 1996, the logo was redesigned to make it more modern and dynamic. The letter "E" was replaced by a blue circle with three curved lines inside it, symbolizing water waves. The word "Eureka" was written in a bold sans-serif font above it, while "Forbes" was written in a thinner font below it. The red dot was retained as a distinctive element of the logo. This logo was used from 1996 to 2020.

In 2020, the logo was refreshed to make it more friendly and authentic. The blue circle was replaced by a blue square with rounded corners, giving it a more contemporary look. The word "Eureka" was written in a handwritten script font inside the square, while "Forbes" was written in a simple sans-serif font below it. The red dot was moved to the bottom right corner of the square, adding a touch of warmth and personality to the logo. This logo is currently in use.

Logo Design

The Eureka Forbes logo is designed to communicate the brand's core values of trust, innovation, quality, and friendship. The blue color represents water, which is the main product category of Eureka Forbes. It also conveys reliability, professionalism, and excellence. The red color represents energy, passion, and commitment. It also creates contrast and attracts attention.

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The handwritten script font used for "Eureka" gives the logo a human touch and expresses the brand's friendly and approachable personality. It also suggests creativity, uniqueness, and customization. The simple sans-serif font used for "Forbes" balances the logo and adds clarity and legibility. It also implies stability, authority, and expertise.

The square shape of the logo creates a sense of stability, security, and confidence. It also makes the logo easy to apply on various media and platforms. The rounded corners soften the edges and add a sense of warmth and friendliness. The curved lines inside the square evoke water waves and suggest movement, dynamism, and freshness.

Logo Usage

To maintain consistency and recognition of the Eureka Forbes brand identity, it is important to follow some guidelines on how to use the logo correctly. Here are some dos and don'ts for using the Eureka Forbes logo:

  • Do use the logo in its original colors, proportions, and orientation.

  • Do use the logo on a white or light-colored background for maximum visibility and contrast.

  • Do leave enough clear space around the logo to avoid clutter and interference.

  • Do resize the logo proportionally and maintain its minimum size of 10 mm in width.

  • Don't alter, distort, or rotate the logo in any way.

  • Don't use the logo on a busy or dark-colored background that reduces its legibility and impact.

  • Don't place any text or graphics over or too close to the logo.

  • Don't change the color, font, or shape of the logo elements.

For more details on how to use the Eureka Forbes logo, please refer to the brand guidelines document available on the Eureka Forbes website.

Logo Download

If you are a fan of Eureka Forbes and want to download its logo for personal or professional use, you have several options to choose from. You can visit the Eureka Forbes website and download the logo in different formats and sizes. You can also use online tools and websites that allow you to download logos of various brands for free. Here are some examples of such tools and websites:





A website that offers free vector logos of thousands of brands in EPS, SVG, PNG, and PDF formats.


A website that provides free vector logos of millions of brands in AI, EPS, CDR, SVG, PNG formats.


An online tool that allows you to download logos of any brand by entering its name or URL.


An online tool that lets you download logos of any brand in high resolution and transparent background.


An online tool that enables you to create your own custom logo based on the Eureka Forbes logo template.

Please note that these tools and websites are not affiliated with or endorsed by Eureka Forbes. You should always respect the intellectual property rights of the brand and use its logo according to its guidelines and terms of use.


The Eureka Forbes logo is a powerful symbol of the brand's identity and values. It represents the company's commitment to providing innovative, quality, and friendly products and services to its customers. It also reflects the company's history, evolution, and vision for the future. By following this guide, you can learn more about the Eureka Forbes logo and how to download it for your own use. You can also visit the Eureka Forbes website for more information about the brand and its offerings.


Here are some frequently asked questions about the Eureka Forbes logo:

  • What does Eureka mean?

Eureka is a Greek word that means "I have found it". It is attributed to Archimedes, a famous mathematician and inventor who exclaimed it when he discovered a method to measure the volume of an irregular object using water displacement. The word Eureka signifies discovery, innovation, and excitement.

  • What does Forbes mean?

Forbes is a Scottish surname that derives from a place name meaning "field" or "district". It is also associated with a clan that traces its origin to Ochonochar, a legendary Pictish king. The word Forbes implies heritage, prestige, and authority.

  • What is the meaning of the red dot in the Eureka Forbes logo?

The red dot in the Eureka Forbes logo is a distinctive element that adds contrast and personality to the logo. It also represents a water drop, which is related to the main product category of Eureka Forbes. The red dot also symbolizes energy, passion, and commitment.

What are the fonts used in the Eureka Forbes logo?The font used for "Eureka" in the current logo is a handwritten script font that resembles the Brush Script MT font. The font used for "Forbes" in the current


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